Faridabad/Alive News: Artificial Intelligence (AI) is becoming a major force in changing how e-commerce works, especially in India. Globally, the e-commerce market is worth over USD 6.3 trillion in 2025 and is expected to reach USD 8.1 trillion by 2026. In India, the sector currently stands at over USD 70 billion and is projected to grow beyond USD 160 billion by 2028. Experts say that future growth will not depend only on advertising but on how well companies can understand consumer behaviour and intent more deeply and more accurately.
According to Ratnakar Patrayudu, Head of SEO and Organic Growth at Techjockey, AI is transforming e-commerce from a reactive system to a predictive system. He explains that the real power now lies in interpreting data, not just promoting products through ads.
AI is changing both external search and internal search. Earlier, companies focused mainly on attracting customers from search engines, but now AI connects both external and internal searches. Instead of focusing only on keywords, AI understands user behaviour, emotions, preferences, and intent even before the user makes a decision. Patrayudu says, “AI helps teams understand people’s behaviour patterns, not just their search words. Search is no longer about typing text, it’s about predicting what the customer wants next. Brands that understand this early will lead the e-commerce race.”
AI is also improving personalisation. Shoppers no longer want endless choices; they want quick, relevant, and easy experiences. AI-driven SEO helps show the right product at the right time with minimum effort from the customer. It doesn’t just suggest products it understands why a product fits a specific user’s needs. E-commerce is also expanding beyond websites into chat, voice assistants, and AI-powered virtual shopping. When someone searches for “a lightweight laptop for 4K video editing,” AI looks beyond keywords to understand the real need and provides the most suitable options.
AI is also helping improve trust and safety in online shopping. It can detect fake reviews, price manipulation, and fraud, protecting customers and platforms from dishonest practices. As Ratnakar Patrayudu puts it, “AI is not replacing traditional search it’s improving it. The real growth lies in predicting demand before others see it. That’s how sustainable growth is achieved.”
In short, AI is not just helping e-commerce it is completely redefining it, making online shopping smarter, safer, and more personalised for everyone.
