Delhi/Alive News: Household expenses are set to rise as Hindustan Unilever Limited (HUL) has increased the maximum retail prices (MRPs) of several products in its home care and personal care categories. Popular brands, including Surf Excel, Rin and Wheel, have become costlier by ₹1 to ₹10 per pack. Some products have seen price increases of up to 11%.
The price revision comes amid rising input costs and pressure on FMCG companies to protect their profit margins. HUL Managing Director and CEO Priya Nair had earlier said the company would consider gradual price increases depending on changes in raw material costs.
Surf Excel products become costlier
The price of Surf Excel Quick Wash (1 kg) has increased by ₹10, from ₹235 to ₹245. Its 500-gram pack now costs ₹128 instead of ₹123.
Surf Excel Easy Wash (1 kg) has become costlier by ₹5, taking its price from ₹167 to ₹172. The 500-gram pack now costs ₹87, compared with ₹85 earlier. The 250-gram Surf Excel bar has increased by ₹3 to ₹45, while the four-bar pack now costs ₹155, up by ₹10.
Rin and Wheel prices also increased
HUL has raised the price of Rin Ala (500 ml) by ₹5 to ₹95. The 1-kg Rin detergent powder pack now costs ₹123, an increase of ₹3, while the 500-gram pack has become costlier by ₹2 to ₹63.
The price of Wheel detergent powder (1 kg) has increased by ₹3 to ₹93. Its 500-gram pack now costs ₹47, compared with ₹46 earlier.
Moti Gulab soap becomes ₹8 costlier
Apart from detergents, HUL has also increased the price of Moti Gulab soap (150 grams) by ₹8, from ₹74 to ₹82.
The latest price increases reflect the pressure of rising commodity costs on FMCG companies. Companies are adjusting product prices to maintain profit margins while trying to sustain sales in a competitive market.
